- Protecting from impact and all outside interference and attack (oxidation, micro-organisms and moisture).
- Ensuring that the food inside is going to be hygienic.
- Extending the shelf life or the freshness of the content.
- Enhancing the brand image of the product through the appeal of visual impact, touch, or sound.
- Informing consumers and making the product easier to use (measuring, opening / resealing, etc.)
- Ensuring the integrity of the packaging and the safety of consumers.
- Easier in storing, transporting
However, in order to obtain the above benefits or better, the effectiveness of the pack used has to be assessed.